Authentic Memories, Human Responses: A Lesson for Brands from Blade Runner 2049

And how I use Google's Flow to test and learn.

Music is the single most powerful memory cue for me. If you want to get my attention, use music.

There’s a moment in Blade Runner 2049 that for years I have watched, but not within the context of things I have been thinking about and working on.

Kay, the replicant detective, visits a woman who designs artificial memories. She’s hunched over a glass dome, …