Beautiful Tools, Broken Systems: Rethinking work, not just retooling it, is the real challenge for agencies now.

I’ve been quiet here lately. Not absent, just immersed in conversations, coffees, and a string of meetings with agency teams across Southeast Asia. And beneath the energy and ambition, something’s been gnawing at me.

Agencies are trying to run before they can walk.

It’s surprising how fast the conversation is jumping ahead of where most organizations actu…