Dreams Make Good Stories.

But Everything Important Happens When We’re Awake.

Continuing from my recent post on why agencies can’t afford to wait for perfect clarity on AI before taking action, I’ve been thinking a lot about the space between vision and motion, the dream and the doing.

I was watching Dune, again, when Duncan Idaho’s line made me pause, literally, and rewind to hear it, again.

"Dreams make good stories. But everythi…