How four decades in the creative industry — and five years experimenting with AI — led to the Story Engine behind RockPaperScissors.

After forty years in the creative industries, you recognize patterns. The industry has never lacked ideas. It has never wanted for talent or imagination. And yet something was missing.

Ideas arrive in flashes, campaigns come and go, and technologies rise and fall. Agencies reorganize themselves every few years in response to the latest shift — social, mo…