Some Assembly Required*

Some Assembly Required*

"I focus on making a better product." - Severine Vauleon, during the IAA talk on Sustainability.

Christopher Smith
Sep 06, 2025
∙ Paid

On Thursday, I attended the IAA Singapore‘s first session on Sustainability in Advertising. The evening was fantastic! Now, I am not going to recount everything that happened, as others have done a much more thorough job than I could have. Since I’m right-handed, I pretty much kept a glass of wine in my right hand instead of taking notes. But there are …

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