Keeping Up with the Joneses

There’s a generation you’ve probably never heard of.

They’re not quite Boomers, though they grew up in the wake of post-war optimism. They’re not Gen X, though they came of age in the same era of cynicism and cassette tapes. They’re something in between - Generation Jones, born roughly between 1954 and 1965. And in many ways, they represent the clearest …