My recent AI video moved like a shark, but sounded like a goldfish.

On presence, production, and the day I became a Foley artist.

You finish the render. You play it back. The image is exactly right — the light, the motion, the texture. All of it. You’ve been staring at this thing for days, and it finally looks the way you had intended, or at least hoped for.

And yet, there is a hollowness to it, a lack of depth, an anchor to hold it in place. It’s missing… presence, atmosphere. Ano…