The $29.95 Commercial: Inside the strange new economics of AI video and the creative labour nobody is counting.
The sentence arrives casually now, almost as a reflex.
It shows up in pitch meetings, brand reviews, procurement calls, and late-stage budget negotiations. Someone leans back in their chair, glances at the production estimate, and says it with a kind of satisfied clarity:
“If we shot this properly, it would cost two hundred thousand. But with AI… it’s bas…
