The $96 Trillion Wake-Up Call: The Epilogue Economy in Focus

By 2050, individuals aged 50 and older are expected to account for 60% of consumer spending in 60 of the core 76 economies worldwide. This demographic’s spending is projected to reach nearly $96 trillion globally by 2050, highlighting their significant role in the global economy.

As a brand, an agency, or a company that wants to matter in the next 10 yea…