Some Assembly Required*

Some Assembly Required*

The Agency AI Solution You’re Waiting For Is Already Outdated.

What If We Stopped Treating AI Like a Plugin?

Christopher Smith
Jun 25, 2025
∙ Paid

An increasing number of agency leaders that I speak with, when talking about how AI might be integrated into their workflow, tell me that they are “waiting for the company’s AI solution to be rolled out, maybe next year.”

So they delay the training. Defer the thinking. Postpone the workshop their team needs — because of politics, alignment, or fear of do…

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