The Brief Used to Go to a Photographer. Now It Goes to a Pipeline.
Why mastering AI creative production now requires thinking like a systems architect
The brief used to go to a photographer. Then to a stock library. Then to a prompt. If you’re still at the prompt stage and calling that an AI workflow, you’re already behind — you just haven’t felt it yet.
The moment you actually feel it is specific. It’s the first time you wire a text-to-image model to an LLM that’s writing its own prompts — and watch t…
