Some Assembly Required*

Some Assembly Required*

The Game We Think We’re Playing: AI, Creativity, and the Illusion of Control

“If you want to get the English interested in a war, you have to tell them it’s a game”. - Orwell

Christopher Smith's avatar
Christopher Smith
Apr 21, 2025
∙ Paid

It’s a clever phrase, but something deeper and more troubling is beneath it.

When war is framed as a game, the stakes become easier to ignore. We swap fear for fascination, horror for heroics, and the messy ethics of violence for the clean logic of competition. That was Orwell’s point.

And in today’s creative economy, it might also our blind spot.

The rise…

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