The Relevance Gap: What Happens When Your Team Is Too Young for Your Market

Everyone says they “understand the customer.” But if your team is 32 and your customer is 62, you’re not understanding them. You’re just guessing. Not the fault of the team. Its an issue with leadership.

When companies discuss “understanding the customer,” they often default to proxies. Personas, research reports, trend decks. But proxies aren't enough w…