Transitions: What CMOs Are Missing About These Moments That Matter

Why Transitions Are One of the Most Overlooked Insights in Modern Strategy.

I have been thinking a lot about transitions lately.

We like to think of life in chapters. But most of us don’t experience clean page turns. We experience transitions. Not quite an ending. Not yet a beginning.

Transitions are those quiet, liminal moments when something shifts beneath the surface. They don’t always come with headlines or hashtags. They don…