We Gave Everyone the Same Tools.

Now Everything Tastes Like Beige. Creativity was never about the tools.

Everyone has access to the same tools.

The same ChatGPT. The same Midjourney. The same Veo, Sora, Runway, ElevenLabs. The AI playing field has flattened faster than anyone expected. In just a year, the tools that once felt like secret weapons are now baseline utilities. This is not a future you can outsource to tech. It’s a present you need to navigate w…