We used to love this job.
The next creative reset must be emotional, not just operational.
What Advertising Needs Now Isn’t Just a Reboot. It’s a Rewilding.
When someone inside the machine hits Ctrl + Alt + Del, you pay attention.
Samit Malkani's recent essay is clear-eyed, insider-sharp, and coming from someone who clearly cares. I feel seen. It’s a much-needed diagnostic on what’s broken in advertising: the way we staff, the way we work, the …
