Some Assembly Required*

Some Assembly Required*

When Did “Good Enough” Become Good Enough?

A reflection on AI, apathy, and the quiet collapse of creative standards

Christopher Smith
Jul 09, 2025
∙ Paid

I’ve been thinking a lot about this phrase I keep hearing lately:

“It’s good enough.”

Sometimes it comes with a shrug. Sometimes it’s a sigh of relief. Other times, it’s not said out loud at all. It just hangs there, unspoken, underneath the decision to move on, publish, post, approve.

And I get it. I really do.

There’s more work than there is time. There a…

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