Why I’m Taking the Cannes Lions Creative MBA (Even Though I’ve Been Critical of Cannes)

I have never been to Cannes. I have never been part of a project that has even gotten close to Cannes. If anything, I’ve spent most of my career sitting slightly outside the warm glow of the Palais, half-amused, half-sceptical, watching the myth-making machine spin itself into legend. I have, however, drank my fair share of pink wine.

Cannes. The immacul…