Some Assembly Required*

Some Assembly Required*

You Can’t Just Be An [insert job role here] Anymore.

Christopher Smith
Sep 16, 2025
∙ Paid

A couple of years ago, the boundaries were clear. Designers designed. Copywriters wrote. Strategists strategized. Media planners planned well... media. Everyone stayed in their lane.

That world is gone. AI didn’t just give us new tools. It blurred the edges of every role.

  • A designer can now run their own market analysis in minutes.

  • A copywriter can ideate …

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