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The largest, richest audience in the market, and the experience companies keep showing the door. 38 essays, newest first.
Deputy US Marshal Raylan Givens Was Right. I Just Wasn’t Old Enough to Hear It.
A line from Justified, heard again at 62. Aging is accumulation and synthesis, and an economy obsessed with youth is undervaluing perspective just as information gets cheap.
I am who I remember myself to be: What happens when the archive remembers something else?
Identity depends on what memory keeps and what it lets go. An AI that can retrieve everything may threaten reinvention and forgiveness more than privacy.
Reading Bank of Singapore's longevity report. AI pushes human value to the judgment-heavy ends of work, which turns experienced people from a cost into a scarce asset.
Ageism Awareness Isn’t the Finish Line. It’s the Starting Gun. But Then What?
Ageism can now be measured, which makes it a design problem. Audit the hiring funnel by age, retire the word overqualified and check what your AI screener is filtering out.
Thom Yorke Just Said the Quiet Part Out Loud. The Creative Industry Should Be Taking Notes.
Thom Yorke's Ivors speech, read through Radiohead's catalogue. The industry's risk-averse habits fail young talent who should be experimenting and veterans whose late work it undervalues.
Oh, The Places We Will Go: Why I Might Be Wrong About AI and Young Talent
I worried AI would kill creative apprenticeship. I now think the advantage lies in pairing AI-native young talent with veterans who have calibrated judgment.
On reclaiming meaning, momentum, and attention in a world that keeps asking for more.
The Epilogue Economy Wasn’t a Theory. It Was a Forecast.
Two years ago, I wrote about it. This week, UBS and e27 confirmed it.
The Leadership Gap No One Talks About
How COVID Broke the Agency Leadership Apprentice System, and What Agencies Should Do Now
Experience is the Missing Layer in Modern Teams.
Rethinking Talent Strategy in the Age of Speed and AI
But Everything Important Happens When We’re Awake.
Explainer Mode Is Lazy Marketing
Why Telling Us How It Works Isn’t the Same as Telling Us Why It Matters
Meet the Synths: How Synthetic Audiences, Powered by AI, Help Us Navigate Change
In a world that’s obsessed with chasing the new, we often overlook those who are quietly, powerfully, becoming someone new.
Labor data shows Baby Boomers returning to work. Meaning drives them as much as money, and later life looks more like reinvention than retirement.
Artificial Intelligence Gave Us Answers. Applied Intelligence Tells Us Which Ones Matter.
In a world flooded with outputs, the thing that matters is knowing what’s worth acting on.
Mic Drop: Brands Don’t Just Need a Voice. They Need a Presence.
Why Podcasting Should Be on Every CMO’s Radar
Dents, Stickers, Stories: The Beauty of What We Carry
In a world obsessed with the new, Rimowa reminds me that the things and people with the most scars often carry the richest stories.
What Miles Davis, Sir John Hegarty, and the Epilogue Economy All Know About Creative Maturity
Miles Davis said it takes a long time to sound like yourself. Creative voice and confidence come with age, and people over 50 are the most underused leadership asset in the business.
IMF Report - Not a Burden, a Growth Market: Rethinking Aging Through the Lens of Opportunity
The IMF's World Economic Outlook makes the case that aging is a growth story. Life stage matters more than age, and the creative industry is missing it.
Transitions: What CMOs Are Missing About These Moments That Matter
Why Transitions Are One of the Most Overlooked Insights in Modern Strategy.
Loneliness Is Not a Personal Flaw. It’s a Design Flaw.
In the age of AI, automation, and aging, the most human need is still to feel seen.
After the We: The Person Left With a Life Built for Two
Widowhood is when "we" becomes "me" and, eventually, a new "us." Brands built for couples rarely know how to design for one.
The Mid-career Majority Is Already Using AI. You Just Didn’t Notice
A Generation report shows older workers are quietly teaching themselves AI. They're a pragmatic bridge generation, and hiring bias still looks straight past them.
Generation Jones, my own cohort, proves generational labels are lazy shortcuts. Marketers should target the transitions people are living through instead.
The Relevance Gap: What Happens When Your Team Is Too Young for Your Market
A team decades younger than its customers is guessing. Intergenerational teams are risk management and a positioning advantage.
The AI Ambition Gap: Older Workers Are Ready, but Left Waiting
Older workers want AI training and employers aren't offering it. That's an organizational blind spot, because experienced people bring the judgment that makes AI learning stick.
The $96 Trillion Wake-Up Call: The Epilogue Economy in Focus
By 2050 the 50+ cohort will dominate global consumer spending, yet it gets a sliver of marketing attention. Brands and agencies are leaving the biggest market on the table.
Signals in the Epilogue Economy #01
Retirement Is Overrated. Reinvention Is Inevitable.
Neal Moore beat me to it. Thoughts on that GenX Career Breakdown article.
Neal Moore answered the New York Times piece on Gen X careers before I could. A pointer to his response, and why I saw AI as my way through.
Navigating Well-being in the Epilogue Economy: The Mental Fitness Challenge
Reinventing yourself after 60 carries a psychological cost nobody budgets for. Ignoring the mental well-being of older professionals wastes the very experience organizations need.
The Epilogue Economy in 2025: Why Gen X's Milestone Will Reshape Business Strategy
Gen X turns 60 in 2025, digitally fluent and analog-trained. Organizations have about a year to build talent, knowledge and marketing strategies around them.
Leveraging the Wisdom of The Epilogue Economy for Sustainability and CSR
Older professionals have lived through technological, economic and climate shifts. That makes them valuable to sustainability work as talent, as consumers, and as role models.
My (continued) advice to those over 50. Strategies for Continuous Growth and Relevance
Fifty is the new mid-career. My playbook for staying relevant past it: structured learning, becoming an expert generalist, pruning your network, and protecting real conversation.
The Epilogue Economy: Unlocking the Power of Older Professionals to Connect with the Aging Consumer
The 50+ market is huge and underserved because the teams building for it are too young to understand it. Older professionals belong in the room as strategic partners.
The Epilogue Economy: How Harnessing the Wisdom of Older Professionals Can Transform Your Business
Mentorship, knowledge transfer and reverse mentoring turn experienced people into the source of an organization's resilience. Fractional work gives them new ways in.
The Epilogue Economy: Unveiling the Power and Potential of the Aging Workforce
Clients keep asking for an adult in the room. The Epilogue Economy has two sides, older consumers and older workers, and seasoned professionals supply the steadiness organizations lack.
What I’ve Learned at Sixty Years Old.
On the eve of turning 60, the lessons I'd hand anyone: on money, marriage, kindness, curiosity, listening, and starting a company at 59.
The Epilogue Economy: Tapping into the Wealth and Wisdom of the Aging Consumer
Epilogues in books and films set up the sequel. People over 50 are writing theirs, and most brands haven't noticed the market or the talent in it.