The Token, the Stack, and the Body: What AI Actually Costs an Operator of One.
Running AI as a company of one has three costs. The tokens are the cheapest. The always-on tool stack and the physical toll of constant learning cost far more.
The journal · Theme
AI filmmaking & video
Making film with machines, and why film craft matters more because of it. 11 essays, newest first.
The Brief Used to Go to a Photographer. Now It Goes to a Pipeline.
Why mastering AI creative production now requires thinking like a systems architect
My recent AI video moved like a shark, but sounded like a goldfish.
On presence, production, and the day I became a Foley artist.
I stopped writing and went quiet to rethink how I work. Here's why — and where it's headed.
A filmmaking masterclass changed how I work. From scene prompter to director, and a hybrid model for brand micro-drama: shoot less, build more.
Notes from My Workshop at Spikes Asia: The Experience Gap in AI Filmmaking
A show of hands at Spikes Asia: most people learning AI filmmaking have never been on a set. The craft they're missing is what makes the tools useful.
A small film about turning an IKEA bag into a bucket hat. Cheap, frequent story experiments are becoming a real capability for brands, and they make craft matter more.
AI Didn’t Kill Cinematography. It Made It Mandatory.
Generated footage looks impressive and feels flat. Camera movement, lens logic and color continuity now have to be specified up front, which makes the cinematographer's thinking essential.
AI video doesn't make production free. It moves the cost from matter to meaning, into iteration and judgment that nobody is pricing.
Why Agency Scriptwriters Should Experiment with AI Filmmaking
Most scripts fail in transmission, long before the shoot. Rough AI visualization lets a writer test whether tone and rhythm survive before anyone else reads the page.
Authentic Memories, Human Responses: A Lesson for Brands from Blade Runner 2049
And how I use Google's Flow to test and learn.
Breaking Down the Levi’s Spot: How I Used Flow/Veo 3 to Prototype an Idea.
A step-by-step look at prototyping an unofficial Levi's film with Gemini, JSON prompts, Veo 3 and CapCut. Generative video as a previz sketchbook.