Some Assembly Required*

Some Assembly Required*

Epilogue Economy

We Don’t Have an Aging Workforce. We Have an Experience Shortage: AI may be turning longevity from a demographic problem into a business…
For years, the conversation has gone one way: We have an ageing workforce. The new conversation may go another way entirely: We have an experience…
 • Christopher Smith
Ageism Awareness Isn’t the Finish Line. It’s the Starting Gun. But Then What?
For much of the past decade, awareness has been treated as an achievement.
 • Christopher Smith
The Boomerangs: Why the Generation That Was Supposed to Fade Away Is Quietly Returning, and Reshaping the Future
It was supposed to be a slow fade.
 • Christopher Smith
Artificial Intelligence Gave Us Answers. Applied Intelligence Tells Us Which Ones Matter.
In a world flooded with outputs, the thing that matters is knowing what’s worth acting on.
 • Christopher Smith
Mic Drop: Brands Don’t Just Need a Voice. They Need a Presence.
Why Podcasting Should Be on Every CMO’s Radar
 • Christopher Smith
Dents, Stickers, Stories: The Beauty of What We Carry
In a world obsessed with the new, Rimowa reminds me that the things and people with the most scars often carry the richest stories.
What Miles Davis, Sir John Hegarty, and the Epilogue Economy All Know About Creative Maturity
I’ve worked in the creative industry for over 30 years.
 • Christopher Smith
IMF Report - Not a Burden, a Growth Market: Rethinking Aging Through the Lens of Opportunity
The IMF’s latest report on the global economic outlook does something rare in Chapter 2. It speaks of aging not just as a crisis, but as a possibility…
 • Christopher Smith
Transitions: What CMOs Are Missing About These Moments That Matter
Why Transitions Are One of the Most Overlooked Insights in Modern Strategy.
 • Christopher Smith
Loneliness Is Not a Personal Flaw. It’s a Design Flaw.
In the age of AI, automation, and aging, the most human need is still to feel seen.
 • Christopher Smith
After the We: The Person Left With a Life Built for Two
In the Epilogue Economy, two significant “D” moments alter the arc of a life: Divorce and Death.
 • Christopher Smith
The Mid-career Majority Is Already Using AI. You Just Didn’t Notice
Forget the hype cycle.
 • Christopher Smith
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