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Confident Mediocrity: On AI, taste, and what happens when the machine works faster than your judgment.
One of the more useful Substacks I read is from Greg Shove and Taylor Malmsheimer from SectionAI, the online school that has shaped so much of my way of…
Jun 26
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Christopher Smith
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The Brief Used to Go to a Photographer. Now It Goes to a Pipeline.
Why mastering AI creative production now requires thinking like a systems architect
Jun 22
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Christopher Smith
The Presence Economy Is the Next Great Brand Frontier
Why the most important thing a brand can do right now can’t be generated, automated, or scaled
Jun 16
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Christopher Smith
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What AI Is Teaching Us About Being Human: The Presence Economy — Part I
My name card says AI consultant.
Jun 11
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Christopher Smith
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May 2026
Thom Yorke Just Said the Quiet Part Out Loud. The Creative Industry Should Be Taking Notes.
Last week, Thom Yorke walked to a podium at Grosvenor House in London to accept the Fellowship of the Ivors Academy — the highest honor British music…
May 27
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Christopher Smith
Is This Really Creative? What a talk at Campaign360 taught me about the wrong question.
A note of thanks.
May 22
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Christopher Smith
My recent AI video moved like a shark, but sounded like a goldfish.
On presence, production, and the day I became a Foley artist.
May 15
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Christopher Smith
1
April 2026
I stopped writing and went quiet to rethink how I work. Here's why — and where it's headed.
This is my first long read in a while, not because I had nothing to say, but because I was too busy learning to say it properly.
Apr 23
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Christopher Smith
Oh, The Places We Will Go: Why I Might Be Wrong About AI and Young Talent
I’ve been carrying a bias.
Apr 23
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Christopher Smith
It's Just Like Paris. How I tamed my Impostor Syndrome.
Today, it seems that every article, post, and carousel needs a hook to get people to read it.
Apr 17
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Christopher Smith
Notes from My Workshop at Spikes Asia: The Experience Gap in AI Filmmaking
A massive “Thank you!” to Melanie Speet (Director of Spikes Asia) and Ed Pank (SVP Cannes Lions) for their trust and support in bringing this workshop…
Apr 7
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Christopher Smith
March 2026
The Bucket Hat Experiment
Most brand storytelling still works the same way it did twenty years ago.
Mar 19
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Christopher Smith
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