Some Assembly Required*

I stopped writing and went quiet to rethink how I work. Here's why — and where it's headed.

This is my first long read in a while, not because I had nothing to say, but because I was too busy learning to say it properly.

Apr 23 • Christopher Smith

Oh, The Places We Will Go: Why I Might Be Wrong About AI and Young Talent

I’ve been carrying a bias.

Apr 23 • Christopher Smith

It's Just Like Paris. How I tamed my Impostor Syndrome.

Today, it seems that every article, post, and carousel needs a hook to get people to read it.

Apr 17 • Christopher Smith

Notes from My Workshop at Spikes Asia: The Experience Gap in AI Filmmaking

A massive “Thank you!” to Melanie Speet (Director of Spikes Asia) and Ed Pank (SVP Cannes Lions) for their trust and support in bringing this workshop…

Apr 7 • Christopher Smith

March 2026

The Bucket Hat Experiment

Most brand storytelling still works the same way it did twenty years ago.

Mar 19 • Christopher Smith

How four decades in the creative industry — and five years experimenting with AI — led to the Story Engine behind RockPaperScissors.

After forty years in the creative industries, you recognize patterns.

Mar 9 • Christopher Smith

February 2026

AI Didn’t Kill Cinematography. It Made It Mandatory.

A quick note before we begin: I will be teaching a 90-minute workshop on how to think about motion and move your stories from script to screen using AI…

Feb 26 • Christopher Smith

1

The $29.95 Commercial: Inside the strange new economics of AI video and the creative labour nobody is counting.

The sentence arrives casually now, almost as a reflex.

Feb 19 • Christopher Smith

1

February 17, 2026: The First Day of the Fire Horse.

A founder’s reflection on cycles, structure, and motion.

Feb 17 • Christopher Smith

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Why Agency Scriptwriters Should Experiment with AI Filmmaking

Generative AI is not just changing how films are made.

Feb 11 • Christopher Smith

Do Not Underestimate Your Place in History Right Now

There is no doubt in my mind that this is the most important piece I’ve written so far.

Feb 9 • Christopher Smith

January 2026

If AI Becomes a Verb, What Kind of Verb Will It Be?

Every technology that survives long enough eventually undergoes the same transformation.

Jan 23 • Christopher Smith